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Buying Fake Followers Can Ruin Your Business

Getting thousands of fans and followers on social media requires a lot of time and effort. For some, it may take several months. For others, however, a year would pass by and their follower count is still less than 500. But if someone offered to help boost your follower count by 10,000 in exchange of $20, would you grab the offer? It’s cheap! It can be tempting to buy fake followers, but please resist the urge to do so.

Having more followers can make you look popular, but it can negatively affect your business in a variety of ways. Here’s how buying fake followers can ruin your business.

It can ruin your reputation

Having more followers may help you feel good about yourself. It also makes you look popular in the eyes of potential and current customers. However, seeing your follower count jump from 100 to 10,000 in a matter of days will make people suspicious. Your credibility can be seriously compromised by buying fake followers.

It prevents you from reaching your audience

Social media provides a great opportunity for you to engage with your fans and followers and build a relationship with them. Since most of the followers you buy are bots, they won’t contribute to your engagement.

If you are using Facebook as your main social channel, then having fake followers will work against you. You see, Facebook has a fancy algorithm in which pages will only reach a certain percentage of their followers. If you have 10,000 fans and only 50 of them share, like or comment on your post, they’ll conclude that you are producing low quality content. As a result, people will be seeing your posts less frequently. Building a large number of followers who won’t be able to see your posts is a waste of time and money.

It hinders you from analyzing your true fan base

To help you create an effective social media marketing campaign, you will need to analyze the behavior of your target audience. Which type of content do they engage with the most? Which topics are they most interested in? How old are your fans? Where do they live? The answers to these questions will help you plan future content.

If majority of your followers aren’t real people, then it will prevent you from understanding your real fans and build a better marketing strategy.

 

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