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How Influencer Marketing Can Help Build Your Brand

Influencers are people who are active on blogs and social media. They are also niche promoters and brand advocates. They are the golden children of marketing strategies right now. In fact, brands and retailers are turning towards influencers as major marketing channels.

Here are 3 ways influencer marketing can help build your brand.

Reach new audience

Most businesses are having trouble increasing their fan base. If you are running a small business, your brand only exists to the people who have heard of it before. If you are hoping to grow your brand, make sure to incorporate influencer marketing into marketing campaign.

Influencers have made an art out of creating devoted audiences with their voice and content. By reaching out to influencers who are talking to your target audience, you can increase the number of people who are familiar with your brand. By having them on your side, you’ll be able to reach even more consumers and engage with them. Eventually, it will help generate loyal brand following.

Lower marketing cost

Big companies would hire celebrities to earn visibility for their products and services. Unfortunately, not all businesses have the capability to spend that much for their marketing campaign. Working with an influencer will help you increase your visibility without spending a lot of money.

Most influencers are active on different social media platforms. That means he/she can share your content on each platform. This will help increase your online visibility and help you build a strong social media presence. Since each initiative has multiple uses, influencer marketing will lower your marketing costs.

Increase trust in your brand

Aside from helping your reach your target audience, influencer marketing can also help you establish trust between you and your audience.

Today’s consumers are smart. They no longer fall for gimmicks and promotions. They do research and read feedbacks before purchasing. Often, they base their buying decisions on recommendations from family, friends, or online influencers. Instead of spouting off a list of glowing adjectives to describe your products and services, let the influencers do the talking. Remember, word of mouth recommendations spread through social media faster than fire in a dry field. Since influencers carry a lot of credibility on social media, this will help build trust with your target audience.

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Tips to Find Your Target Audience on Social Media

Content is king, they say. But even if you create high quality content, it won’t have an impact unless it is pitched to an appropriate audience. With millions of people on social media, it’s not always easy to find and reach your target audience. How can you break through the walls, cut through the noise and use your content to establish a connection with your audience?

Content is king, they say. But even if you create high quality content, it won’t have an impact unless it is pitched to an appropriate audience. With millions of people on social media, it’s not always easy to find and reach your target audience. How can you break through the walls, cut through the noise and use your content to establish a connection with your audience?

In order to achieve success with your social media marketing campaigns, you need to know who your target audience is and where they are.

Start with the demographics

Demographics are the best place to start when identifying your target audience. Are your typical customers young or old? Are they male or female? What type of job does your target market have? Is your product sold in certain areas of the country?

Answer these questions and use these information to give you a deep and clear understanding of who makes up your target market.

Know where your customers spend their time

With the increasing number of social channels, it would be waste of time and effort to build a presence on each one of them. The best thing you can do is to determine where your audience spends most of their time and focus on that social channel. Use the information you have gathered above to help you select the right networks to reach them.

Linkedin is popular among college graduates. Users of this site are between the ages of 30 to 64. Instagram and Pinterest remain popular among female uses, particularly between the ages 18 to 29. Facebook continues to be the biggest social media site. In fact, 58% of the entire adult population are Facebook users. When in doubt, use Facebook.

Identify industry influencers

According to studies, 92% percent of people trust the recommendations of the people they know – family, friend and influencers. No matter how many times you share your content, people won’t pay attention. Well, that’s until someone they trust asks them to actually read it.

Industry influencers have good online reputation and are often considered as experts. People listen to them and even ask them for advice.  Seek out influencers and engage with them. Once you’ve build a relationship with them, you’ll be able to gain more followers.
Tips to find your target market on social media: Content is king, they say. But even if you create high quality content, it won’t have an impact unless it is pitched to an appropriate audience. With millions of people on social media, it’s not always easy to find and reach your target audience. How can you break through the walls, cut through the noise and use your content to establish a connection with your audience? In order to achieve success with your social media marketing campaigns, you need to know who your target audience is and where they are.