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How to Use Content Marketing to Build Trust and Credibility

If you’re the content person for your brand, you’re probably busy creating pieces of content that aims to give out information about your products or services. You may also be focused in writing content that tell about your brand’s story. Amidst the churning out of content, have you ever stopped to think about why people choose to buy from your company? The answer is simple. It’s because they trust your company.

Whether you’re creating content for your clients, existing customers or new prospects, it is important to keep in mind that the real purpose of content marketing is to build greater levels of trust with your audience. Trust and credibility are important to win the loyalty of your customers.

Use these tips to create content that will help you enter your customer’s world and become an important part of it:

Put people first

In order to build trust and enhance your influence, you need to remember who you’re writing for. The content you create should be relevant to the people you are trying to communicate with. Know their demographics, determine your niche focus and stick with it.

Deliver high quality and relevant content to your audience on a regular basis. Overtime, people will see your brand as a trusted authority. They’ll keep coming back for more once they see you as a trustworthy source.

Be consistent

People don’t have an idea how reliable you are unless they start working with you. But by observing your activities and posting schedule, they can decide whether or not they can rely on you.

Choose your social media channels carefully and commit to being there regularly. Also, make it habit to post new content on your blog and update your site from time to time. By turning up regularly and publishing high quality and relevant contents on a regular basis, you will start to earn the confidence of your marketplace.

Interact with your audience

Newsletters, social media updates and blog posts are a great way for your audience to stay up-to-date with your business. But it’s not supposed to be a one-way communication. Find ways to interact with your audience online.

You can ask questions, encourage them to send photos of them with your products, share their stories etc. Don’t forget to respond to mentions on social media and reply to comments on your blog. Through this strategy, you’ll be able to build a relationship with your target audience. Through this relationship, they will come to trust you.

How to Use Content Marketing to Build Trust and Credibility

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4 Social Media Habits to Avoid

social-media-habits-to-avoidSocial media has been an integral part of our lives. Since most people check on their social media accounts several times a day, having a stellar social presence is essential for your business’ growth. Most business owners, however, tend to develop some bad habits that prevent them from growing their audience.

Start by determining your bad habits and try to correct them before they cause any more harm. Here are 4 social media habits you need to stop doing right now.

Too much sales pitch content

Most people follow your brand because they find your content informative, valuable or entertaining. Either way, these people are interested in the content you share. Although we understand that you are running a business and you are looking to increase your sales, it’s definitely not a good idea to bombard your followers with advertisements. If you do so, you are likely to lose your followers.

For your brand to succeed on social media, you need to develop a good relationship with your fans and followers. Focus on engagement, rather than selling.

Posting too much

Being active on social media can help you build a strong online presence. You need to post consistently to keep your followers engaged and to stay relevant, but that doesn’t mean that you should post about something every hour. If you do so, people are likely to unfollow you because of the torture you put them through.

Post at least once a day and focus on content that your fans and followers are interested in. Eventually, you’ll be making friends and earning followers fast.

Not determining your brand

In order to build an online presence, you first need to define your business’ personality. Ask yourself how you want people to envision you. Also, define a consistent brand voice to drive consistency in your content creation efforts. Even if people view your content on different channels, you want to make sure that they could identify the content as coming from your brand.

Abusing the hashtag

Hashtags are a great way of categorizing content, providing context or curating information. Sure, hashtags can be powerful when used correctly. They generate attention and help you gain more followers, but too many hashtags in a single post can be distracting. Plus, it takes away from the message you’ve posted. Stop hashtag abuse!

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Reasons Why High Quality Content Still Matters

content  creationContent is the new method of advertising. Over the years, business owners and marketers have realized the importance of utilizing content in their marketing strategy. Because of this, most companies have made a commitment to push content out there to keep feeding the masses with information. Audiences today, however, have wised up. That said, the importance of quality content cannot be stressed enough.

Forget about the dry press release and the hard sell. Rather, provide your audience with good content that they can to share with others.

Here are 3 reasons why high quality content still matters

Helps improve your ranking on search engines

Every user is searching for content in some form or another. Some businesses, however, think that the more content they have, the better their chances are of appearing in Google or other search engines. What they fail to realize is that quality is one of the key ingredients of a successful content marketing.

Google’s primary goal is to provide users the best results possible. Search engines are getting better at sniffing out bad content. Google, for instance, constantly update their algorithms to ensure that top-ranking sites contain high quality and relevant information. Just having something on your site is not necessarily good.

First impressions matter

In this digital age, people first visit your website and read through your content to decide whether you’re a credible business. It is often the first interaction a prospective customer has with your brand. Hence, it is important to take time to make your website as appealing as possible.

If your site is full of bad writing and grammatical errors, users are likely to migrate away from your site. Remember, contents that aren’t well written convey incompetence and laziness. These are two things you certainly don’t want associated with your business.

Attention is getting harder to grab

With professional services firms now churning out more content than ever, there is far more marketplace noise to cut through in order to capture the attention of your target audience. Companies that provide high quality content are those that are succeeding in reaching their audiences and converting their visitors into paying customers.

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Reasons Why Your Content Marketing is Failing

Flat design vector illustration concept of computer and connected mobile devices with links of transmission information on various data storages and cloud computing service. Isolated on stylish colored background.

So you set up a blog. You were so thrilled at the prospect of sharing your expertise with an eager audience. You started creating valuable content assets and created a few downloadable pieces. You have done everything experts said you should, and yet you’re conversion rate isn’t increasing.

Here are 3 things that might be affecting your content conversion rates.

You’re attracting the wrong type of traffic

If you’re successfully driving people to your blog or website, but your conversions aren’t increasing, you’re probably targeting the wrong people.

Some people assume that an increase in traffic means an increase in conversion rate, but that’s not always the case. While visits, email sign ups and exposures are all great to see, they are not going to make much of a difference to your bottom line. You want conversions. In order to turn traffic into conversion, you need to attract the right kind of traffic.

Your calls to action suck

If conversion is the goal of your content marketing, then you need to create a compelling call-to-action. Most blog posts, however, do not have a call-to-action. Even if your messaging is consistent and you’ve hit the right audience, visitors won’t advance further into their buyer’s journey without a clear call-to-action.

Telling your readers where to click, what they can get in exchange of their email address and how to take advantage of your offer can noticeably increase your conversion rates.

You think SEO is not important

There are lots of great content out there. But the problem is that these contents do not reach their desired audience. Why? It’s because they have taken SEO for granted.

SEO is a vital part of content marketing. This will help your content rank in search engines; thus, bringing it closer to your intended users. All you need is a little bit of keyword search and a few minutes to put proper title tags, meta descriptions, tags etc.

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Tips for Writing a Killer Call-to-Action

bimspicIt’s not easy to get people to visit your site. Once you’ve hooked your audience, you want them to stay a little longer in your site and do something. That something could be sharing your content, providing information, downloading something, adding products to their shopping cart or purchase your products. Unfortunately, most people will not know what to do unless you give them clear instructions.

This week, we’ll be sharing with you some tips on how to create a clear and effective call-to-action. Here are a few.

Offer a free trial or download

Sometimes, you may have to sweeten the deal to encourage people to complete a call-to-action. One of the best ways to capture the attention of people is to offer them something of value, and give it to them for free. Offer a free e-book or a free trial. People will thank you for it.

Size matters

Size does play a huge part in getting your call-to-action button noticed. Make sure it’s big enough that online users won’t miss them, but not too big that it looks like a monstrosity. Remember, your call-to-action needs to be sized sensibly. You should also consider the position of your call-to-action on the page.

Be direct

Keep your call-to-action short and simple to ensure that majority of visitors will click-through on the action you ask them to. If you want people to leave their email address, then tell it to them straight. Make sure people will understand it at just a glance. Don’t get all whimsical and critic.

Add a sense of urgency

If you have reduced the price of your products, let visitors know that the offer is only good for a limited time. If they do not purchase within the specified period of time, then it will result in a missed opportunity. Add a sense of urgency and include words such as today, immediately or now.

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Content Marketing: Tips for Generating Fresh and Relevant Content

BIMS blogYou only have a few seconds to capture the attention of your target audience. Think about the books you’ve began and the articles you’ve read in the past. Through the first few sentences, people will decide whether they want to spend more time to read your content. With so much articles posted on the web, you can’t expect people to invest so much of their time trying to overcome a tepid introduction.

Despite the intense competition, some people were able to generate thousands of laser-targeted visitors to their sites. If you’ve ever wondered how they did that, then you’re in for a real treat.

Here are some tips to help you generate fresh content and increase the popularity of your site.

Find other blogs to read

Set aside 10 minutes of your time browsing through other blogs in the same niche. This will help ensure that you have fresh content ideas when you’re ready to sit down and create new contents for your site. Take what you find and make it even better.

Don’t be afraid to dedicate more time everyday to read other’s blog posts. Mind you, the best writers spend majority of their time reading and learning how to inject different voices into their work.

Pinterest

If you’ll be hanging out on the same platforms as your competitors, there’s a good chance that you’ll be writing the same old stuff.

Pinterest actually drives more traffic as compared to Youtube, LinkedIn and Google+. So, focus there and use it for content mining.

Pinterest pins are ranked according to likes, comments and repins. So, keep an eye out for topics with the most number of repins.

Check the comments section

If you have an active community on your blog, then make it a point to read the comments.

Your site should focus on your visitor’s interest and address the question of what’s in it for them. By listening to what others have to say, you’ll be able to pick up some ideas to write for your next blog post.

However, if no one is commenting on your posts, we suggest reading the comments on other blogs within the industry.

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What’s Next for Content Marketing and SEO?

What’s Next for Content Marketing and SEO?

Increased focus on content will provide new challenges as more businesses invest in the area. Competition for those lucrative top spots in organic search results, is likely to increase further as more and more businesses adopt a content focused strategy. More competition in paid search too, means that budgets will need to increase in order to support the higher bids necessary to maintain visibility.

As social media reaches full maturity, so the techniques being used to
build and grow communities will need to be revised and sharpened in
order to rise above the hubbub

When it comes to social media, in order to rise above the high level of noise generated by increased adoption, boosting visibility will become even more crucial. Paid advertising, for example promoted posts and Facebook ads, will become increasingly necessary in order to reach customers. This means that companies who choose not to invest in this area and SMEs who simply don’t have the resources, will gradually loose out to competitors with deeper pockets.

Branding will become ever more important as businesses need to stand out from the competition. Smaller businesses whose activities are not currently strategically driven, will need to up their game in terms of both understanding and conveying their USPs and they will also need to get smart about how they measure their success and how they devise actionable insights.

If small businesses can remain both creative and agile, they will be able to grow their communities and more importantly, they’ll be able to leverage the power of those communities to their advantage. I’m pretty certain then that in 2014 we will see more investment into not just content marketing and relationship building, but into branding too.

Whilst opportunities will continue exist for those of us not lucky enough to have an internationally recognizable brand or large budgets, It’s not going to be easy. As 2014 progresses, small businesses will learn that investing in content marketing and developing their brand isn’t optional, it’s something they have to do in order to maintain their online visibility.

Marketing Insights for 2014

  1. Greater competition as the volume of content being published and promoted online continues to increase, making paid search more necessary
  2. Increased need to differentiate, making branding all important
  3. Increasingly necessary to pay for social media advertising alongside existing organic activities
  4. Social media continues to be an important communications with Increased adoption of Pinterest, particularly for online retailers and increased business adoption of  YouTube
  5. Responsive design will become even more widespread as the use of mobile devices for browsing the internet continues to increase
  6. Greater use of location based marketing, primarily Google Places/Google+ local
  7. Smarter metrics necessary in order to obtain clearer insights and more accurately measure ROI
  8. Strategically driven activities will become ever more widespread as social media reaches maturity
  9. Creativity, agility and innovation will become more important in helping marketers to grab and hold the attention of their audiences