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4 Ways to Use Pinterest for Marketing Your Business

Most businesses use Facebook, Twitter and Instagram to reach out to potential customers and promote their brand. But if you are looking to extend your social media reach, you might want to consider adding Pinterest into your social media marketing campaign.

Pinterest is one of the fastest growing social media platforms. In fact, there are over 500,000 businesses with Pinterest business accounts. It has become the hottest ticket item for business marketing.

Here are 4 ways to use Pinterest for marketing your business.

Inspire your audience

Aside from feeding obsessions with gourmet foods and exotic destinations, you may also use this social channel to inspire your audience. If you are selling kitchen appliances, show them what an ideal kitchen should look like. Make sure that your appliances are included in that picture. If you own a flooring company, then feature beautiful homes with stunning flooring. Provide style inspirations for each room in the house. If they like it, it can translate to big sales.

Humanize your brand

Social media can help spread the word about your business. But people are less likely to buy from you if they don’t trust you. You can use Pinterest to humanize your brand and build a relationship with them.

Instead of bombarding people with advertisements about your product, try telling your story. Create a board about how you started. Pin old photos of your first office, company founders, your first holiday party etc. By telling your story and introducing the people behind your company, you are sure to build an amazing Pinterest following.

Contests and giveaways

Contest and giveaways are a great way to capture the attention of your audience and generate exposure for your brand. Everyone likes free things, especially if it’s valuable.

You can ask people to re-pin your pins that feature you products. If you include a link to your website, then this will help generate traffic to your site. Choose a prize that your audience will find interesting or valuable to encourage them to join the contest.

Interact with other users

Creating boards on Pinterest would be ineffective without engagement. Just like other social media platforms, Pinterest requires interaction. Interact with other users and re-pin their posts. This may encourage them to pin yours in return.

How to Use Pinterest for Business, Using Pinterest for Marketing, Pinterest Marketing Efforts, Pinterest Marketing

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Tips to Improve Your Pinterest Marketing Strategy

Did you know that almost half of the people who visit Pinterest have a clear intention of purchasing products? If Pinterest is still not a part in your social media marketing strategy, now is the right time to include it.

Unlike Facebook and Twitter, Pinterest connects people based on their common passion. That being said, this could be beneficial for business owners as users can easily view contents which they find interesting; thus, leading to more sales.

Listed below are a few tips that would help you develop the right Pinterest marketing strategy. Read on to find out more.

Set up a business page

If you have jumped into Pinterest early, chances are great that you are still using a personal account for your business. Now, you can easily turn your old personal page into a business page. Your profile may not appear any different to your previous one, but you’ll get some built-in analytics that would allow you to track which among your pins are the most popular.

Keep your board organized

Pinterest is known for its neat structure. Even large boards consisting of hundreds of posts can be easily understood and looks pleasing to the eye.
If you are planning to use Pinterest for your business, we recommend that you use proper classification so that users would find it easier to browse through your boards. Create multiple boards so you can organize the content based on their category. This way, relevant content can be placed together.

Learn from your customers

In order to help you create a more engaging experience, we suggest observing the interest of your target audience.
Take note of the people who are following you, re-pinning your content and pinning from your domain. From there, you’ll be able to see other contents that they are pinning. This will give you an idea about the latest trends across your fans.

Make inspiring and exciting content

Thousands of pins get posted on Pinterest on a daily basis, but not all of them are engaging. In order to capture the attention of your target audience, your posts should be engaging even if they are not interesting enough.
The best way of doing this is by creating a giveaway event. Everyone loves free merchandises. Well, who wouldn’t want to be rewarded by just sharing a post?

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Pinterest Marketing Tips

 

Pinterest can be a great way to expand your social media presence and market your products. Make sure you are using the Pinterest business account (you can easily convert your account if you need too).  Promote your products using a theme. Think of something that can be categorized, weather its colors, designs, materials, ingredients, or whatever is relevant to your company. For example, say you own a furniture store. You could create different boards around the colors of different rooms.  The goal is to make your boards visually appealing. Make sure to label your boards creatively, while also calling attention to the organization.  This will also help your search engine optimization, If you organize by colors, make sure to put that keyword (color) in the board title, board description, and pin description.

Do your research. Check out the Pinterest boards of big companies in your industry to get ideas. Invite people to pin on your boards, and do your best to gain an audience. Be sure to specify the category of your board under the “edit board” option.

Emphasize your most popular products. Create a popular products board to show your audience what is selling! Pin the images and be sure to include a description of the product. You should also add the price! Tell users how they can get the product. Be sure to link the image back to your company website, or include directions in the description of how to get in touch with you. Keep the board updated and current. Remove products that have fallen in rank or are no longer available.

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