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Twitter Hacks for Better Marketing

untitledAs marketers, creating compelling content through social media is the key to our internet success. But, without the ability to reach a large audience and attract followers, our content can be easily lost and forgotten. The world of social media is constantly changing, and staying on top of the latest tips and tricks to help make sure you stay present is crucial to your success. For many businesses, Twitter is the go-to platform for attracting customers, promoting products and services, and making sure people are actually noticing their content. Here are some useful hacks to make sure your Twitter posts are reaching the right people and attracting more customers.

Pinning Posts:

Pinning your Twitter posts can be used to highlight AND pin your key tweet. This is a great way to make sure your richest content has a longer lifecycle and is visible to newcomers. How do you pin a Twitter post? First, find a tweet you want to pin on your Twitter profile. This could be a post that received the most favorites, had the most comments, a retweet from someone who mentioned you etc. From there, click the three-dot icon that appears at the bottom of the tweet, next to the favorites account. From the drop-down menu, select “Pin to your profile page.” This can also be done through your mobile device! When you refresh your page, your pinned tweet should appear at the top of your most recent tweets.

It’s important to note that pinning the tweet does not add the tweet back to your follower’s newsfeed. Only people who look through your profile directly will see the pinned tweets. Pinning your tweets is affective because it helps direct newcomers to the content you feel grabbed the most attention. This leads to even more retweets and favorites with new followers, and overall more exposure to your Twitter profile.

Twitter Cards:

Major brands have been jump-starting their Twitter posts by using Twitter Cards. A Twitter Card allows you to decide how you want your content to be displayed within tweets and helps you stand out amongst the clutter. This leads to increased likelihood that customers will click on and retweet your posts. There are 7 different types of Twitter Cards that help your posts stand out and drive more traffic to your website.

One of the greatest Twitter Cards for marketers is the Twitter Summary Card. This allows marketers to customize the content description that appears in the summary before it’s posted. Whether you want to share your opinion, provide a short overview, or ask a question, the Summary Card makes it easy to eliminate the sometimes off-message default lines of text that appear with a particular link.

How To Enable Twitter Cards for Your Site:

  1. Using the Yoast WordPress SEO plugin, enable Twitter card meta-data from the Social>Twitter menu.
  2. Visit the Twitter Card Validator and enter the URL for your blog.
  3. Once your site validates, request that your url is added to the beta program. Twitter will likely have you validated in just a few days.

Organize Weekly Twitter Chats:

Twitter chats are directly tied to specific and original hashtags through which tweets are organized and tracked and are great for your overall Twitter marketing strategy. To have a successful Twitter chat, set a date and time when most of your followers will be online, then choose a hashtag. Keep your hashtag short and concise, but also memorable and unique. Before starting your Twitter chat, make sure you have staff to keep things running smoothly and to prevent your hashtag from being hijacked. There are various tools to help organize your chats such as Twubs, Nurph, and ChatSalad.

5 Ways to Improve Your Twitter Marketing Results | Twitter Hacks for Marketing | Marketing your business with Twitter | Twitter tips | Twitter How to | Twitter Marketing | Twitter for Bloggers | Twitter Social Media

5 Ways to Improve Your Twitter Marketing Results

1: Turn a Pinned Tweet Into a Feature Box

The Feature Box is an email form you place at the top of your homepage, which offers your website visitors a freebie in exchange for signing up for your email list.You can add a similar feature to your Twitter profile page by combining two of Twitter’s native features: a lead generation card and a pinned tweet. Simply create a Lead Generation Card that includes an incentive for people to opt in. Offer regular email updates, a special freebie or a subscribers-only discount. Pin the tweet to the top of your Twitter profile and you’re all set.

2: Communicate Less and Tweet More Links

A recent study by Dan Zarrella looked at the “reply rates” of about 130,000 random Twitter users and discovered that highly followed accounts tend to converse less. Keep in mind, the study results don’t suggest that Twitter conversations have a negative effect on your following, just that conversations aren’t what motivate people to follow you on Twitter. According to another study by Dan Zarrella, the way to get more followers is to invest more time tweeting relevant links to your followers, rather than communicating directly with them.

3: Ask Twitter Influencers for Help

According to BuzzSumo who recently studied the share counts of more than 100 million articles, when influencers share your content, the reach increases substantially. If one influencer shares a piece of content, it will get 38.8% more social shares. Three influencers double the social shares and five influencers quadruple them. It’s crucial to network with influencers and develop relationships with them. Then, when you have an important piece of content you’d like to get seen, you can ask the influencers you know to share it.

4: Use Twitter’s Recommend Feature

Recommend is a new feature of Twitter’s tweet button that many people don’t pay attention to. After a visitor tweets an article from your blog, the window recommends they follow you on Twitter, if they don’t follow you already. This is an excellent way to grow your Twitter account, since people who just tweeted your article are likely to want to follow you. Look at the code of your tweet button and make sure the recommend field contains your Twitter username. To double-check you’ve set up the feature correctly, ask a friend to unfollow you on Twitter and then tweet an article from your blog. If the recommend field contains your Twitter username, you’re all set.

5: Repeat Article Tweets

According to a study by Wisemetrics, the second tweet of an article gets as much as 86% of the performance as the first tweet. Clearly the performance will fade with each new tweet, but considering your followers are probably in different time zones, you still need to tweet your most valuable content more than once. Your new followers will appreciate it, since the content will be new for them.

5 Ways to Improve Your Twitter Marketing Results | Twitter Hacks for Marketing | Marketing your business with Twitter | Twitter tips | Twitter How to | Twitter Marketing | Twitter for Bloggers | Twitter Social Media

And finally! Here are some Tips for Writing Great Tweets!

Composing the perfect tweet isn’t easy.  With only 140 characters at your disposal plus million of users from all over the world generating more than 500 million tweets a day, it can be extremely difficult to get through the noise.

While there is no such thing as the perfect tweet, there are some guidelines to follow for writing one that will capture the attention of people.

Tips for writing great tweets:

Get to the point

According to studies, tweets with less than 100 characters get 18% more engagement. When writing tweets, make sure you keep it short, concise, and interesting. Get to the point. Make every character count. If you have a longer message to convey, we suggest that you include a link to a blog post.

Start interacting

If you want to reach more people, make sure that you interact with them. This can be done in many forms – by asking a question, retweeting other’s posts, responding to other users, following interesting people, engaging in conversations or sharing valuable information.

Command action

Recent studies show that tweets that command action receive better engagement and retweets. When writing tweets, make sure that you include a call to action. Whether you want people to follow you in other social networks, retweet your posts or enter your contest, you need to be clear about what you want people to do.

Use hashtags

A hashtag provides a way for new followers to find you. It is how you identify your content as relevant to a certain field or group of people. Make sure you include hashtags in all your tweets, but don’t overuse it.  You can use an existing hashtag or create your own.

Proofread

As a business professional, you want to make sure that your tweets are free from grammar and spelling errors. Your tweets will only be composed of 1 to 3 sentences, so make sure that you get them right.  Avoid slang and abbreviations.

 

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Twitter Tips for Business

Twitter Tips for businessTwitter has over 300 million active users, making it one of the biggest social media platforms around! For marketers, the potential Twitter has to offer is huge! Additionally, the latest brand pages that have been introduced make it an even stronger platform for promoting content to customers. Countless companies have successfully used Twitter to build-up their brand’s identity. However, while several marketers have climbed aboard the Twitter bandwagon, many have yet to efficiently use the tool as a strategic channel.

What could possibly be preventing marketers from maximizing Twitter’s marketing potential? The main issue involves the unconventionality of Twitter. Twitter technology looks, feels and acts very different from traditional marketing tools therefore it requires a unique approach. Businesses have to look at the wide variety of skill sets required to see the full advantage of the site, from Customer Intelligence, to PR to interactive marketing, separate departments must come together to fully utilize the site properly. Furthermore, the openness of Twitter means marketers must keep in mind the classic mistake of saying the wrong thing.

However, with the right plan, marketers can tackle current obstacles and find success through Twitter.

Here are some Twitter Tips to help you succeed with your business:

1: Train your team to use it well.

While employees may be familiar with Twitter’s growing social media presence, they still need to understand how the site works in all its complexities and understand how it is that YOU want them to use it. Lots of companies are training employees to use social media, but when it comes to Twitter, training and experience is especially important. Twitter has a unique language, behavior and uses that are very different from Google, Facebook and the other social media sites.

2: Figure out Twitter’s role in your marketing mix.

When using Twitter, first decide why and how it fits in with your other platforms. It doesn’t matter if you’re making just one Twitter account, or several accounts. You need to understand how your customers are using the platform-are they just listening on Twitter, or are they actively speaking out? Brands can have more than one account, which may be useful for handling separate segments that have specific objectives, such as customer support, PR and direct marketing. With this in mind, each account MUST deliver a clear message of the brand to the audience.

3: Defining Your Brand

The first major step to using Twitter and hashtags effectively is defining your brand or business in a few specific words. Twitter is one of the most widely used social media sources, so you want to make sure your posts are being seen by the right people. Your central business tag should be a word that is unique to your business. You can make it your company name or a tagline that people will know about your business. For example, Red Bull uses #givesyouwings which is their company slogan. Doing this will help your business become recognized.

4: Gain a strong base of followers and engage them.

For a Twitter account to be successful, it takes more than just setting up the account. Brand need to build an active base of followers for their content to have any impact. You may have different tactics that can be performed to activate that community of followers to meet your brand’s objectives. For example, it’s important to keep the community engaged so conversation around your brand keeps building. A good way to do this is to use a calendar tool like Hootsuite to schedule content to continually go out to keep the audience active and engaged with your brand.

After developing your Twitter accounts and building a strong fan base, marketers can take a combination of relevant content, along with Twitter ads, to drive conversation and sharing. Twitter can be used to stimulate real-world brand interactions. Tweets can spark interest and energize your audience if you develop strong, relevant content, which in return will expand your brand’s presence in both the Internet and real world.

Always remember, your job does not end after you’ve completed this four-step plan. In the long run, it is absolutely necessary to be active in coordinating the proper use of the technology, and sharing best practices. This will successfully help your brand stay consistent with Twitter marketing!

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5: Use Trending Hashtags

As Social Media sites are growing, so is the use of the hashtag. If you didn’t already know, a hashtag is a word or a group of words after the # sign. Whether it be Twitter, Facebook, Instagram, Pinterest etc., hashtags are popping every everywhere. On Twitter especially, the hashtag has proven to be an extremely powerful tool for marketing businesses. But, how do we use this strategy properly? Hashtagging can either help you reach your target market and expand your business, or it could be a waste of your time. It is crucial to learn the power of this social media marketing tool and how to use it properly.

6: Use Content Tags Properly

Lastly, using the right content hashtags is another crucial step for your business success on Twitter. These tags are not branded, and aren’t necessarily popular or trending, they are just simply unique to your business. Using these enable you to get seen by your consumers who are searching for those specific hashtags. One of the biggest mistakes people make when using hashtags is not being specific enough to your business. For example, using #food if you run a catering business will end up working against your favor. Millions of people a day use #food and that is never an acknowledgeable hashtag for a business. Instead, using something more specific like #foodcatering will get your post noticed by your consumer. Finding common hashtags by checking out what tags are being used by your followers and your competition is a great way to make sure you’re using them effectively.

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New Webinar: What’s all the buzz about with Twitter?

Learn How to Use Twitter for Your Business

With over 500 MILLION tweets being sent each day, it is important you know how to use Twitter correctly so you see a return on your investment!
In this webinar, we will review the components of a profile and talk about images, tips, and tools to manage your Twitter profile!  RSVP today!

In this webinar, you will learn how to properly use Twitter for your business and WHY it is SO important! 

Join Amber Irwin, CEO on September 27th
3:30 MST
 for this FREE webinar!

When:
September 27th, 2016
Where:
Free Webinar – Details provided to RSVP’s
 Time:
3:30-4:15pm MST

Anyone with a computer and internet connection has the ability to manage a social media account. When done right, businesses can see huge boosts in brand recognition and sales. If managed poorly, social media can be the downfall of your business.

The BIMS Team prides itself on keeping on top of the best practices of digital marketing and Amber is excited to empower you to feel confident in showing you how to use Twitter for your business!

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Why Social Media Is Important for Businesses

Why Social Media is Important for Business Over the last decade, social media has helped a lot of entrepreneurs grow their company. In fact, it is now considered as one of the most powerful digital marketing tools for businesses. 92% of business owners reported that social media has played a big role in their business’ success.

Here’s a look at the top benefits of social media for businesses.

Brand recognition

Because social media is used by more than 2/3 of the population, this is one of the easiest and most cost-effective ways to introduce your brand to your target audience.

If used correctly, social media can help you build a strong social media presence and connect with your current and prospective customers. We can guarantee, it is worth the time and effort.

Save money

For small businesses that are looking to spread the word about their brand and promote their products without having to spend a lot of money, social media is your best option.

Social media platforms such as Twitter, Facebook, Instagram, Pinterest and LinkedIn allow you to share content to your fans and potential customers absolutely free.

Increased traffic

Sharing relevant and informative content on social media can help you generate leads. Here, you are not only limiting your content to people who are already familiar with your brand. Rather, your goal is attract people who may be interested in what you have to offer and encourage them to visit your website. Make sure you supply them with interesting content, so they’ll keep coming back.

Improved customer service

We all know that businesses have a dedicated customer service department that consumers can reach via phone and email. But because most people want a quick response, they still choose to connect with businesses through social media.

Here, you can see question, comments and complains instantaneously. Plus, answering questions and settling complains publicly adds a level of transparency to your business. Remember, all eyes are on you, so make sure you handle issues professionally, politely and in a timely manner.

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How to Build a Social Media Following

How to Build a Social Media Following

Most business use social media to generate leads. But in order to make social media marketing work, you’ll need to have an audience. This means having some fans and followers on Twitter, Facebook, Instagram and other social media channels.

The number of fans and followers you have will give you an idea how big of an impact your message make. However, growing a social following can be quite frustrating, especially if you’re running a start-up business. But how do you build a social media following?

Here are some tips on how to get more followers on any social media channel.

Choose the right channels

One of the most important things you need to do is to decide which platforms are going to be right for your content. Twitter is an instantaneous outlet. LinkedIn favors professional content. Pinterest, Instagram and Facebook are more visual mediums.

Also, determine which social media networks your target audience use the most. There is nothing more frustrating than spending your time and resources, only to find out that you weren’t able to reach your target audience.

Interact with other users

Interact with your fans and follows on a regular basis. You can ask questions, answer questions, share some of their posts or encourage people to share yours. Also, take the opportunity to get involved in conversations. This will help you stay connected with your audience and not miss out on anything important.

Offer something unique

This is probably the most important thing you can do to acquire more fans and followers. Some people would post links to their work and promote their products in an attempt to get people to visit their site. But social media isn’t the place to advertise your products or services.

In order to capture the attention of your target audience, you need to make sure that you provide them with contents that are fresh, interesting and entertaining. Adding a picture to your posts can also make your posts standout and encourage people to follow you.

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4 Ways to Use Twitter for Business and Marketing

4 Ways to Use Twitter for Business and Marketing

Business of all sizes use Twitter for a variety of reasons – provide information, interact with their followers, promote their products and services, generate leads and monitor conversations about their company.

Maintaining an effective Twitter presence can be a powerful part of your marketing strategy. Despite its growing relevance, a lot of small businesses are still not using Twitter to its full potential.

In this blog post, we’ll teach you how to turn 140 characters into online marketing gold. Read on for some useful tips on how to use this popular social media platform for business and marketing.

Engage in two-way conversations

Twitter is a great platform to reach your audience. As a business owner, your goal for using social media is to build a community around your brand and to foster relationships.

Don’t go overboard with promoting your business. If you do so, people will stop following you. Keep an eye out for particular issues you could help with. Join the conversation and feel free to give some tips and advice.

Retweet

The last thing you want is to bombard people with tweets about your business. It is worthwhile to retweet particular tweets from other users that you find particularly useful or interesting. Sometimes, this encourages people to follow you. Plus, retweeting shows your followers that you’re also willing to share tips and advice, and you’re not just about flogging your products and services.

Customer service

80% of customer service interactions take place in social media. In fact, a lot of people post complaints and product queries on Twitter. Twitter is a great tool for customer service because it allows you to resolve issues in real time. Be sure to respond in a polite and professional manner. Don’t forget to thank the customer publicly once the problem is resolved.

Make twitter a daily activity

Social media marketing success does not happen overnight. You need to spend time posting updates, responding to DMs, thanking new followers, following new accounts, liking and re-tweeting other content and responding to other users.

Because twitter moves so quickly, it is not something you can handle whenever you have the time. Daily postings and engagement is important. Otherwise, people will forget about you.

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Signs You Need to Outsource Your Digital Marketing

Online Marketing

As a founder of a growing company, you may feel that you need to do everything yourself to ensure that it is done right. We understand the buzz of excitement that keeps you going, even when you’re exhausted. We understand the passion you feel for what you do. But sometimes, outsourcing certain parts of your business is the way to go, especially if you have too much on your plate.

Here are some strong indicators that you need to outsource your digital marketing.

You don’t have the right skills

Many of you are probably familiar with social media marketing and search engine optimization. But the question is, do you know how to use them to grow your business? If not, consider getting professional help to harness the power of the internet and grow your business. Yes, you may have to spend money, but hiring an experienced marketer will help maximize the potential and profitability of your business.

You’re overexerted

As a small business owner, you have grown accustomed to doing everything on your own. As your business grows, you try to put in more hours hoping to tackle everything on your to-do list. After a few weeks, you show up to work feeling defeated because you know there is no way you you’ll be able to get all of those tasks done. You’re overexerted. It’s time to find someone who can help you manage your digital marketing.

You get a lot of traffic, but your sales are not increasing

If you’re not witnessing any growth in your sales, it isn’t always due to a poor sales force. In most cases, this is due to ineffective marketing. Maybe you should look into hiring an outside agency to help increase your sales and revenue.

An experienced marketer can help by looking at your current strategy, letting you know what you’re doing wrong and providing some suggestions on how to get your sales back on track.

 

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Tips for Proper Social Media Etiquette in the New Year

BIMS_1.5As 2015 draws to a close, many of you are probably preparing for the biggest party of the year. Whether it’s a family event, work party or a purely social gathering, there’s a social media embarrassment waiting to happen.

A careless Facebook post or tweet can alienate your loved ones and damage your social and professional image. Start the year right by paying close attention to your social media profiles and activities.

Take a good look at these tips for proper social media etiquette.

Take your complaint offline

We understand that you’re frustrated about a company’s customer service or the long lines, but you don’t have to post it on social media for everyone else to see. Rather than slamming them on Facebook or Twitter, it is better to contact them privately and settle the issue offline.

Avoid over-sharing

It’s okay to share how awesome your dinner was or what your cat is up to occasionally, but sharing every single bit of activity you did all day is the fastest way to lose your friends and followers. You are free to share a few times a day, but be sure to space your posts.

Use caution in posting and tagging photos

You may look good on a particular picture, but if a friend’s hair looks like a rooster and your sister’s skirt is twisted, then you shouldn’t post it. No matter how good looking you are at that picture; please think about the others before posting and tagging them. You probably don’t like it when someone tags you in candid or unflattering photos, so why would you do that to them? If you really want to post the picture, then crop it. Your friends will thank you for it.

Be respectful

Avoid engaging in aggressive debates online and sending out potentially offensive tweets. Remember, there’s another person on the receiving end. If you wouldn’t speak to the person that way face to face, then you shouldn’t do it online.

 

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Social Media Tips for the Holiday Season

BIMSThe holiday season is the busiest shopping time of the year. According to the National Retail Federation, the average American adult usually spends about $810 during the holiday season. Because of that, retailers and brands are fighting for consumer’s attention to drive up their sales.

Incorporate the excitement and spirit of the holidays into your social media campaigns. Here are some tips on how to take advantage of the holidays with the help of social media.

Help your customers get into the holiday spirit

Most people are sprucing up their homes and putting up lights and ornaments around their home. Why don’t you do the same and add some seasonal touches to your website and social media pages? Update your Facebook cover photos, Youtube channels, Google+ images and Twitter backgrounds where possible.

Holiday promotions

While the shopping season usually starts in September, most people don’t start until November. Others would wait until the first week of December before they start shopping. It’s never too late to capture a holiday shopper.

Share holiday promotions with your followers and give them something to look forward to.  Take advantage of social media advertising options such as Twitter sponsored tweets and Facebook offers if you really want to bank on your sale.

Give back to the community

Truly get into the spirit of giving by adding a charitable element to your holiday campaign. Use your platform as a business leader to draw attention to a cause. Get your employees on board and give back to your local community.

Give away prizes

The holiday season is a time for giving. Since people interact with businesses more frequently during the holiday season, this is also the best time to run a contest.

Contests and giveaways are a great way to create buzz around your product. They also help increase social sharing, engagement and fan base. Ask for shares and likes for entries into the contest for a chance to win. The monetary value of the prize is totally up to you, but make sure that you provide them something they will value and appreciate.

 

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4 Things We All Need to Stop Doing on Social Media

BIMS_8.18

The growth of social media continues to expand. Facebook has over 1 billion users; while Twitter and Instagram has over 280 million and 200 million active users respectively.

Many of us flock to these popular social media sites to give and receive the latest scoop on pretty much everything. We all love to post different events in our lives to let everyone know what is going on, but some people gets overboard when it comes to using social media.

Whether you’re using social media for professional or personal use, here are 4 things you should stop doing.

Oversharing

You probably have a friend who updates their status every 15 minutes or so. It can get irritating sometimes, especially since your news feeds is full of their postings. We hate to break it to you, but no one wants to be that clued in about your life.

Using more hashtags than words

Hashtags are great for giving your campaigns their own special theme, finding and jumping into conversations and categorizing your posts, but piling on the hashtags just looks desperate. Please keep your hashtag usage in check.

Automated messages

It may seem like a good idea to send a thank you message to users who follow you, but I’m willing to bet that some people consider it as spam.

While there are some people who say that sending automated messages has helped grow their follower count, it may come off as detached, lazy and out of touch for some. Remember, genuineness wins when it comes to earning the trust of your target audience.

Adding people to groups without their permission

Groups are a great place to talk to people with the same interests as yours. Just because you created a group for golfers, doesn’t give you the right to add your golfer friends to the group without their permission. If you think some of your friends would be interested to be a part of the group, consider sending them a message and tell them what it’s all about.