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10 Ways To Build Your Online Reputation

This post is updated from December, 2010.

Social media presents a unique opportunity for anyone to develop a personal or business reputation to build their careers, boost sales and increase relationships. The key is to leverage the tools of the Social Media to effectively build your online reputation. You need to understand what your goals and intentions are in order to be successful.

Here are 10 ways you can be successful in this journey, so you can achieve your short and long term goals rather than waste time:

1. Be aware.Continually listen to conversations happening across the Web related to your career or business and learn from the content you read, listen to, or view online. Social media success depends as much on listening as it does on publishing.

2. Be focused.Define your niche and focus the majority of your social media participation on conversations and content related to that area of focus. A focused brand is more powerful than a broad brand. Always lead with your strengths on the social media and be consistent in your content and conversations in order to successfully build your online reputation.

3. Be authentic.Your social media participation is useless if your content and conversations read like corporate rhetoric or a promotional brochure. Instead, be real and be human. Imagine you’re speaking with your audience in person rather than online and adjust your content and tone to match your target audience’s needs and expectations for you based on your brand promise. This is where videos can be a great tool for people to really know who you are.

4. Be trustworthy.Honesty is an essential part of building your online reputation using the tools of the social media. Transparency isn’t just a buzz word, it’s a strategic imperative, which should apply to your social media participation as well as all other aspects of your career or business.

5. Be meaningful.The content you publish on social media must be useful and meaningful to your target audience or there is no reason for them to read it or start a dialogue with you about it. Furthermore, if your content doesn’t add value to your audience’s lives, they won’t talk about it and share it with their own audiences.

6. Be “non-self-promotional.”No one will want to read your content or interact with you on the social media if your content and conversations read like a marketing pitch. Follow the 90-10 rule of marketing and spend 90% or more of your time in social media activities that are not self-promotional and only 10% or less on activities that are self-promotional. When you do want to directly try to get more exposure to build your online reputation, you can do so without annoying other people.

7. Be accessible and responsive.An important part of building your online reputation via social media participation is understanding that it’s not all about you. Instead, you need to spend a great deal of time acknowledging other people on the social media in order to build a relationship with them. In other words, they need to understand that you care about them, too. You need to respond to questions, comments on your blog, tweets, and so on.

8. Be reciprocating.You can’t expect people to reach out to you and share your content on the social media and not return the favor. If someone engages with you on your blog, Twitter, Facebook or another social media destination, then you can’t ignore that person — just as you wouldn’t ignore someone in a face-to-face situation. For example, you also need to leave comments on other people’s blogs, share their content on Twitter and Facebook, and more. You can’t operate in a silo on the social media and expect to be successful.

9. Be uncontrolling.The thought of giving up control and letting your content, conversations and name spread across the Web can be frightening. However, without the sharing of content and interactive dialogue that happens on social media, your online reputation cannot develop. You have to be willing to give up control and let people share and talk about you and your content in order for your online reputation to grow. Don’t worry about negative buzz about you, your brand, or your business. There is always a way to react to negativity on the social media.

10. Be involved.Don’t spend all of your time in one place. While quality is more important than quantity when it comes to building an authentic reputation online, you do need to spread your wings and be social. Focus on other avenues such as a blog, YouTube, Google Buzz, Backlinks, and much more. You need to use all aspects of Internet Marketing in order to see return.

10 ways to build your online reputation: 10 ways you can be successful in this journey, so you can achieve your short and long term goals rather than waste time.

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Small Business Lead Generating Sales Funnel

Small business lead generating is a big deal over here in our marketing world! We are really good at helping you fill your sales funnel, but if these leads never follow through to a conversion and a sale then it is a wasted effort.

While working with  small business clients, we often hear that they have gotten “no leads”. Huh, that is weird since I see leads coming across the email, in blog comments and as requests for info on Social Media. I think what they are saying is that they have gotten no “sales” or new clients. This can happen because of a breakdown between leads and sales.

Today we are going to look at all the pieces that go in making a successful lead to sales transaction.

What is a sales funnel?

A sales funnel (also known as the sales pipeline) is the term for the process by which we add A LOT of leads into the top of the funnel and sales come out of the bottom, losing some along the way. The parts of the sales funnel can be called a lot of different things including prospects, suspects, and customers; leads, visitors and pre-qualifications.

We are going to look at some of the normal sales-funnelly things, but then we are going to talk specifically about where your process may be failing your conversions. It can be VERY easy to get caught up in the labeling and not look a the practical aspects of going from propects to sales.

The Practical Sales Funnel

Leads – Opportunity

Leads can look like many things. They can be a message sent through Facebook asking about your services, an email info request, a response back to your email newsletter, basically any time someone talks to you about the goods or services that you sell. THE FIRST THING you should do after getting one of these messages is to add this person to your database, CRM (customer relationship management software), or spreadsheet of prospects. Make sure to note what kind of service or product they were interested in.

This is the first step of your sales funnel and just consists of collecting their contact information so that you can communicate with them on an ongoing basis.

Sales Call – Connection

The first time that you contact this prospect (whether it be by email or phone), your goal should be to set an appointment. An appointment for a formal phone call or in-person meeting where you can talk over your offerings at a time that is convenient and when the prospect will be receptive to listening to you.

I think that this should be over the phone as you have not pre-qualified this person enough to know if they are a good fit. Can they afford your product or service? Are they ready to buy within the next 30 days? Have they researched any of your competitors?

These are all vital things to know and you are just wasting time meeting with someone who is not ready, willing and able to buy your product or service.

Follow Up – Timing

I am going to tell you something that you may find shocking. Most prospects do not buy right away, gasp. Honestly, I have asked some of our clients how many times they followed up on a sales lead and they say that they never followed up because the person did not buy after the first contact. This is what we in the business call BURNING LEADS. The prospect raised their hand and said they were interested, but probably did not have enough information to take out their credit card and buy.

You should follow up a phone call with an immediate personal note or email, thanking them for their time. You should then reach out with offers of additional info at least two or three times more over the next couple of weeks (put it in your calendar). After that, make sure they are on your newsletter list so they receive ongoing communications from you, which could remind them why they called you in the first place!

If you are a typical small business owner, you are probably a TERRIBLE salesperson. If this is the case (as it is with me) you are going to need to hire someone to follow up for you. You can pay this person a fixed rate or “spiff” them an amount for each appointment they set for you. DO NOT skimp on this, a good salesman can make you more money than you ever imagined possible!

Conversion – Obstacles

Okay, you have a lead and they want to buy BUT they have not pulled the trigger (ie paid you yet). This is the most frustrating part of the sales process and one you need to look at very closely because it is probably your fault that the sale is not moving forward!

First off, make sure it is VERY easy for your prospect to pay. Just this week we had a lady call and say she had been waiting for us to send her a link for payment. Now I KNOW that we sent that link over a week or so ago, BUT what matters is that we re-send it to her right away while she is paying attention to us.

Another great example about how a process can fall apart is one of my bookkeeping clients. She takes her prospects, sends them to her salesperson to follow up, gets them excited about her services, they say they want to buy and then…NOTHING. In my opinion, the sale is falling apart because she expects them to gather their receipts, bank statements and other financial documents together themselves. To me it feels like, if they could do all that themselves, what would they need her for?!?!?! We suggested that she make a part of her services a two hour, holding-your-hand and getting your documents together startup meeting. This way, she will get the client on board AND she will be losing less of them due to the fact that they are terrible at accounting tasks.

Sale – Persistence

Overall, sales takes persistence and can be absolutely, soul-killingly hard if you are not geared to enjoying being a salesperson. BUT, if you make it a game to see how many people you can move down your small business lead generating sales funnel, removing speed bumps along the way, you WILL make more sales. This in turn will make it much more likely that you will want to do it again and and again! www.marketingartfully.com

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Are You Using The Power of Video to Promote Your Brand

Why is Video for Business so Powerful?

The business climate today is all about how to make your marketing message heard above all the “noise” of competing marketing messaging in an age where we are all faced with “information overload” to the nth degree. Business owners are always looking for ways to maintain a competitive advantage and to be able to connect with their customers and potential customers in an effort to create a personal connection.

With the increased usage of the latest technologies, if also becomes a challenge for the business owner to figure out how to use all the technology that is available to increase brand exposure and deepen relationships with customers and potential customers.

Online video is the future, the latest trend, and continues to rise in popularity. Key indicators point to corporations embracing online video as an essential marketing tool. In a 2008 Interactive Marketing study, Forrester Research predicted a compound annual growth rate of 72% through the year 2012 – the most robust of all interactive investments. Online video is expected to grow significantly more than search engine marketing, display ads, and email marketing.

When you see an interesting video on the Internet, you tend to post the link on Twitter, Facebook, or share it by emailing it to friends. They pass it on to their friends and the effect multiplies spreading your message quickly, resulting in massive exposure. This is called viral marketing and carries tremendous power via brand exposure at very little cost. Using video helps others connect with your brand because it now has a face that others can identify with and adds that personal touch that is so important in establishing, maintaining, and enhancing relationships.

Online video is going to increase in popularity according to a study by eMarketer that reported 152 million people were watching online video in 2008. By 2012 that number, according to the study, is expected to soar to 190 million.

Video adds a new dimension to the written word. If one uses videos of themselves speaking their message, they are able to use humor, physical expression, and eye-contact adding a totally new layer of personalization. If one chooses to use an animated video, the element of entertainment is added and with a musical background, adds an emotional effect as music brings out emotions in people.

Using video turns a static website into a dynamic, interactive destination. Video requires the viewer to use more of their senses making your message more memorable.

You can use video to demonstrate a product that will educate your customers, show your product or service in action, save time and money on customer service by being proactive, train clients remotely saving time and money on travel expenses, and expand your target market beyond your local geographical area

Businesses who use video to promote their brand are giving a human face to their corporate website. You can include a short video welcoming visitors to your website, introduce yourself and other members of your company, or record a customer testimonial to show your value to others.

Using videos encourages engagement with your brand and in this day where relationships carry so much weight this is a very important aspect of video marketing. If you regularly provide valuable video content, you will be encouraging repeat visits to your website.

Even though the use of video is increasing and studies indicate it will continue to increase, there are still many industries that don’t use video as a common practice. If your competitors don’t yet use video, you’ll be able to set yourself apart by using video on your website.

In this age where people want instant gratification and easily accessible information, videos provide an easy method of relaying information to others. At the click of a button, you can promote your brand, advertise a special, make an announcement, sell your service, etc. rather than requiring your target market to read text.

When compared to traditional methods of promoting products like text ads, banner ads, and printed promotions, videos are more cost effective and provide a much more valuable and memorable experience for the end-user.

Article Source: http://EzineArticles.com/5838810

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Using YouTube Videos to Increase SEO and Brand Awareness

YouTube videos can be an excellent tool for entrepreneurs and marketers when launching an online campaign. Upon setting up a YouTube channel, use the steps following to increase brand awareness online. It’s also possible to gain an advantage in terms of increasing brand visibility using this method. YouTube videos are a helpful way to share with online communities and search engine users alike.

1 – Choose a Video Topic

There are many options in choosing a topic for video marketing on YouTube. Consider if focusing on new or innovative ways of using products as a possible topic. Or demonstrate your expertise as an entrepreneur to gain credibility and a following. You can also get a lot of mileage out of testimonials. The topic and how you choose to display it in video, you are only limited by your imagination.

As an online marketer, you will want to begin thinking of a series of videos that will continually bring viewers back to your website time and again. Over time, your brand will develop through this medium.

2 – Video Recording

Once you have selected the topic and format of your video, you can plan out some scenes, your dialogue and then start recording. What technology you choose to do this is not as important as the information you convey. Some online marketers have recorded effective videos on their mobile phones, in contrast to others who have used high definition video recorders.

Keep your videos direct, focused and below 2 minutes for the best results. Once you have recorded everything, use a photo editing software to clean it up.

3 – SEO Video Tactics

Once the video is ready for viewing by a broader audience, upload it to your YouTube video channel. Optimize it for SEO by including the best keywords into the title, metadata and feeds. Be sure that a link of your website is displayed prominently to encourage plenty of organic traffic. By doing this, you will generate back linking and encourage others to share the video on their websites and blogs.

4 – Earn More Video Views

In addition to creating new YouTube videos, entrepreneurs should be on the look out for complimentary videos shared by other online marketers. Post your own video feed or link in response to their videos to generate more views of your video in the comments section. You can also try promoting your videos on social networking sites like Facebook and twitter, which attract millions of viewers daily. Ask that friends share your video links with their networks for even more traffic.

While video marketing is somewhat more challenging than other forms of marketing, it’s also a lot of fun and can reach a much larger audience. As an entrepreneur, you have much to gain by using video marketing to improve your brand’s visibility and influence online.

Article Source: http://EzineArticles.com/6142081

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7 Habits of Highly Effective Video Marketing

This article I found at http://onemarketmedia.com/blog/2010/08/7-habits-of-highly-effective-video-marketing/ Great information!

7 Habits of Highly Effective Video MarketingVideo is now on every marketer’s to do list. Why? Because web video and rich media engages, persuades and motivates like no other marketing tool. In deference to Mr. Covey I present seven ideas that if done well will help make your next video successful:

1. Tell a good story.
Sure it sounds simple, even trite, but good storytelling is just as important to video marketing and advertising as it is to film making. Stories have a beginning, a middle and an end. They make us think. They make us feel. If told well, they inspire us.

At the heart of any good story is an emotional appeal – it may be subtle or it may be dramatic, but without that emotional connection, the story is quickly forgotten.

A good story has some or all of the following attributes:
Good stories don’t appeal to everyone
– your story should be targeted to the people that you are most interested in communicating with. (These are also the people most likely to socialize your story) if you try to appeal to everyone, you might end up appealing to no one. (B2N)
Good stories resonate
– they are familiar and strike a chord with the audience because they can relate to the story being told. Have you tested your video idea with selected members of  your target  audience before you start production? If not, why not?
Good stories are credible – the story teller, the content and the outcome of the story have to work together and all have to be believable, trusted – your audience can see through the lies (the hype and the exaggeration).
Good stories are usually simple – they can be grand tales or ripping yarns but in the end the best stories have a simple outcome and a simple message. Keep the razzle to a minimum and forget the dazzle.

The goal should always be to create engaging presentations that tell a good story. What’s your story?

2. Show them, don’t tell them.
A video of someone using your product and extolling it’s virtues is far more powerful (and credible) than animated text or a series of photos.  Educators and trainers have long known that the true benefit of video is that it generates much higher retention rates because it engages more than one of the senses at the same time. Retention rates can triple when what you hear is being reinforced by what you see. That doesn’t mean a talking head is necessarily more engaging than an audio podcast or a brochure ‐ you still have to present compelling content that engages your audience.
The ability to show your customers how your product works, how it solves their problems and how it is used by others is where video marketing is unsurpassed as a vehicle to engage and persuade your audience. A page by page walk-through of your software interface may be helpful – but it doesn’t demonstrate to prospects the benefits of your product or how it fits into their processes or business cycles. It’s not about you or your product or service – it’s about how your product or service can help solve your customers problem. Show your customers exactly how your product or service  solves their problem! (this is especially important in the early stages of the buying cycle.)
Video, animation and interactive flash programming can build compelling visual examples of exactly how your products work and why they solve your customers’ problems.
• Testimonials are more compelling when you see and hear a customer talk about their experience with your product.
• Case studies are more engaging when you can actually see how a customer integrates your product in to their process and how your product measurably improves your customer’s bottom line.
• Product demos are far more powerful when you illustrate (i.e. using video or  information graphics ) exactly how your patented process works and benefits your customers.
The power of video and rich media is in its ability to demonstrate the tangible benefits that a product or service can offer.

3. Choose your words very carefully.
There are many important components that go into creating an effective video: Using the right equipment, the proper location, 0n-screen presenters, motion graphics, and music are all critical components to the creation of engaging communications tools. None of these however, are more important than the script (either a formal script or at least speaking points that summarize what should be mentioned in the video.)

Some things to consider when developing a script or on-screen talking points outline:
•Do you understand the key issues affecting your industry?
•What are the top three messages that you have to communicate?
• Are you clearly outlining the benefits that will best resonate with your target audience?
•Are you speaking your customer’s language?

The script is the ‘what’ in the video development process. Everything else is the ‘how’. Far too many corporate videos simply focus on the ‘how’. It is critical that the video development company you engage has expertise in marketing writing and positioning. Style won’t count for much if your message doesn’t resonate with your audience. Deciding on the right thing to say is always more important than how that information is ultimately presented.

Unscripted doesn’t mean unstructured.‘ Spontaneous’,  unscripted videos are becoming more commonplace on the internet as this type of presentation provides a natural tone and authenticity that resonates well with viewers. This doesn’t mean a lot of effort and planning doesn’t go into what questions are asked, how people on-camera respond and how the final product is edited. Even if a formal script is not developed, the business objective, structure and desired outcome of the video should all be considered and coordinated during the pre‐ and post‐production stages. You should never start a video project without knowing EXACTLY what you want the video to communicate.

4. Build‐in Interaction (and ultimately, conversion).
The more interaction you can build into the experience the more engaged the viewer is with your brand. Interest, engagement and interaction should be the goals of web-based video . “Click here to…” is a good start. What do you want the viewer to do when they have finished watching your web video? How deep do you want to take your viewer in
an interactive presentation? Here is a short list of options to include when building your online presentations:
•Click here to find out more about this service
• Click here to read a white paper on this topic
• Click here to watch a related presentation
• Fill out a quick survey to discover if you are qualified for this promotion
• Take a quick poll to see how you stack up in the market
• Click here to have a technical expert answer your questions
• Please help us improve our communications by rating this presentation
• Sign up now for our weekly industry update
Conversion is the goal. Whatever your conversion mechanism is you want your customers and prospects to take the next step.

5. Chose the right format, structure  and style of video.
Abraham Maslow’s quote, ‘If the only tool you have is a hammer – every problem looks like a nail’ applies well to video marketing. The number of web marketing service providers is growing. Many of these specialize in one specific format: ”business animation and information graphics” or ”only photo–based flash presentations.” Some proclaim that their presentation time limit (2 minutes, 3 minutes, 4 minutes, etc.) is “the right one for the web” or that “their platform is the only way to be truly effective”. Of course none of them are necessarily right… or wrong. Every business problem is unique and there is a multitude of rich media tools and methods to solve your important communications problems. Consider alternative approaches and formats before committing.

The term ‘corporate video’ made sense ten years ago when most corporate videos were the same. Today there are  many different ways (here are 42 examples) you can use video to promote your brand.

6. Consider the only perspective that matters: Your Customer’s.
It’s not about you or your product. There are lots of  companies just like yours and frankly, it’s getting tougher to tell them apart. Posting canned videos of your executives or beauty shots of your facilities to your website won’t move the dial. And unless you are Apple or Victoria’s Secret no one is really that interested in your product. They are only interested in the comfort, status, utility or pleasure that your product conveys. These are the things that you need to be promoting. Like any purpose-built marketing material, your web video  should be developed with a single goal in mind: How do I communicate my companies understanding of, and solutions to, my customers’ problems.

7. Define business objectives (and outcomes) first.
As the use of web‐based video grows in popularity it’s important to remember that video marketing is a means to end, not an end in itself. There are far too many marketing articles that discuss how to get video up on your website without ever mentioning why.
Indeed, a well produced video is one of the most persuasive marketing tools available and building interactive presentations is a great way to engage your audience. But putting an unprepared executive in front of a camera, re-purposing old corporate presentations or having some guys from the mail-room put together a ‘viral’ video won’t bear fruit. Worse yet, bad video is even harder to ignore than bad print material.
Consider the following when planning to implement video on your website:
• At what stage of the buying cycle are you targeting your prospects? I.e. Product presentations (that highlight benefits – the customer’s perspective) are more appropriate during the consideration phase. Product demos (that highlight features – your perspective) are more helpful during the comparison phase.
• Who is your audience? If your answer is “…well, everyone really” you’re probably wasting your money. The vast majority of YouTube viewers are not your audience. There is a considerable difference between ‘views’ and ‘targeted views.’ Creating one broadly focused web video might add value but you should also consider breaking your web video into discreet pieces that speak to specific audiences. Successful marketing always starts with targeting.
• What are the measurable business outcomes? How do you measure success? You should be able to quantify the business value by measuring click‐thru’s, registrations, time spent watching the presentation or some other objective business metric.

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Video Marketing – Top 7 Benefits

Have you been holding off including videos in your marketing mix?

If you want to generate more visitors to your web site don’t just rely on written content. Not all people like to read content online. Many are attracted by learning visually. This is why video marketing is so powerful. You now see Google video ads, video newsletters, video sales letters and so on.

Top 7 benefits of video marketing

1. Attract a large audience

Video enables you to capture people who like to watch rather than read. This extends the reach of your content because you can appeal to visual learners.

2. Engages the senses

If a picture is worth a 1000 words, then video does even more because you can create live movies with sound. This engages more senses than written text which only uses one medium.

3. Access at any time

You can view videos with all kinds of devices these days eg ipods, cell phones, laptops, etc. allowing you to access video content anywhere at any time.

4. Achieve top rankings in the search engines

Google recently introduced Universal Search. This means videos now appear in the search results pages. For example if you Google “Mustang” you’ll see video listings of mustang cars on the first page of Google.

5. Become known as an expert in your field

If you consistently create high quality video content that your visitors want and need you will soon become recognized as the expert in your niche.

6. Repurpose content

Convert your written content to video by talking about it in a video clip or creating a slide show then upload it to video sharing sites like YouTube. The beauty of this method is that you don’t have to create fresh content and there’s no need to worry about duplicate written content.

7. Easy to create and publish

All you need is a video camera (or just use a digital camera), windows movie maker software (already on all windows’ computers) and a YouTube account.

Now you have no excuse for not creating your first video then marketing it on YouTube and other video sharing sites. It will take some time to get it right the first time, but with practice you’ll soon be generating more traffic to your web site.

http://www.drostdesigns.com/video-marketing-top-7-benefits/

I can help you with creating videos also, if you do not have a good camera. I do 4 videos for $125, email me if  you are interested yourmarketingvoice@yahoo.com

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Secrets to YouTube

1)    Make your videos viral

2)    Use other social media outlets to post your videos like Twitter, Digg, Facebook, ETC

3)    Have a plan or theme for your videos

4)    Make sure the sound is clear so people can hear you clearly

5)    Keep your content engaging to your audience, make it funny and informative

6)    Keep your videos clean without too much conversation

7)    Have your logo and information (Video bumper) on each video

8)    Write down your goals for YouTube, what do you want to give and receive from it

9)    Use a good camera and editing tool. ( Windows movie maker, Camtasia are good editing tools, cameras any cannon or Kodak are great)

10) Make sure you are recording with an HD camera and publishing in HD so it is very clear for your viewers

11) Have a color scheme to your videos and stay congruent

12) MOST IMPORTANT BE YOURSELF, show your authenticity

13) Remember nothing is perfect online, it is better to get videos up rather than trying to look like Oprah, as small business owners we do not have a backroom stage crew

14) Practice before doing your video that you will post out into the Internet world

15) Think of doing an ongoing series of videos then think of making a product of those videos

16) Do more than just talk if you are doing a video longer than 3 minutes, be interactive and have handouts and pictures

17) Work hard on getting you videos between 2-5 minutes, after that it is hard for people to stay engaged. If you are creating a product or training that is different

18) Make a schedule for your videos, once people start to like you and follow you they will be used to a schedule, this also keeps you on track.

19) Have a creative sign off that people will remember and brands you

20) Ask for feedback from your viewers and have them leave comments

21) Work on bringing other people into your videos, clients, coworkers, friends, family so it is not always you

22) Do not use music unless you have permission

23) Remember the title of the video is just as important as the content

24) Use your keywords in your title and tagging in YouTube and other Internet outlets

25) Use tags in addition to the keywords, as this also get people attention

26) Do not stress over negative comments leave them, pay attention to them and see if it is something you need to change or someone just having a bad day

27) Use as many social networks as you can to get your videos out there, YouTube, Facebook, Twitter, MySpace, Digg, Delicious, ETC

28) Let your customers and email list know when a new video went out and ask them to share it

29) Add your videos to various communities and subject areas of YouTube for more exposure

30) Remember to thank people who post positive comments and see if you can do the same for them

31) It is ok if all your videos are not all huge hits, be patient and practice

32) Have a script or bullet points you want to make in your video

33) Use analytics tools like YouTube insight to track your sources and hits

34) Use the word “video” in your title

35) DO NOT MAKE YOUR VIDEO A SALES AD

36) Choose your thumbnail picture wisely. YouTube actually allows you to choose your thumbnail picture

37) You can delete comments on YouTube, so do not hesitate to get rid of those negative or rude comments on your YouTube channel

38) You can put up more than one video at a time

39) Be real, don’t try and fake something you’re not

40) Have FUN and focus on fun, and then it will be fun for others

41) Aside from your logo and website include a phone number and email people can reach you at

42) Watch others in your industry and learn from them both good and bad

43) Stick with your target market. You want loyal viewers

44) Do videos in different locations, office, outside, client project ETC. If using a webcam please make sure when you publish it that your lips are sync with your words

45) Make a YouTube Channel profile, it gives your viewers a personal touch

46) Do NOT cuss or use inappropriate language. Stay away from religion and politics in videos

47) Use props, costumes, pictures and other “organic” items in your video.

48) Create a video bumper with your logo and theme music before you start

49) Utilize other videos sites to get your videos posted

50) Specify your channel type, and have a clear sense of what you are offering on the YouTube channel’s main page.

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The Power of Video Marketing

In the age of the internet, marketing has been truly transformed. Social networking and blogging strategies that use search engine optimization (SEO) are the most typical methods of marketing online, but there are other creative ways to market your website or business on the web, including video. YouTube is the web’s top site for streaming user-generated video content, and has been used as a springboard for many successful entrepreneurs and businesses. You can find a video for just about anything on YouTube.

YouTube has viewers from every walk of life; it’s an extremely effective way to get your content seen by a wide array of people. When you do blogging and social media people are just seeing your picture and reading your posts, when you do video people can truly connect with you. Some videos become so popular so fast, they’re more commonly called “going viral”, people who aren’t avid internet users have heard about them. Viral video marketing is a great way to get yourself noticed by a huge amount of people in a very short amount of time. This is great news for any freelancer or business that is looking to get its name out there!

The art of viral marketing is a tough business, and not easy to crack. With a rumored 50,000+ uploads each day to YouTube, it’s difficult to get your video noticed right away. Some videos become viral naturally through great content, and even more still become viral through detailed planning and effort. With the help of blogs, forums, social networks, email, and word of mouth, videos can become viral rather quickly. This is not without work, however.

The benefits of Internet Marketing along with Video Marketing are never ending. Not only will you reach a large amount of diverse people, but your company’s name can become the topic of many conversations overnight. If your video becomes viral, chances are people will discuss it with their friends and family who they think might find it interesting. Thus, viral video marketing is a highly effective way to get your brand name into the world, or keep it there.

With the resulting traffic that is sure to head to your website, your business is sure to grow as people become more acquainted with your products. Fact; I have had over 5 people I have personally done videos for and put up on YouTube and their social media and they have seen results right away. Either it was purchasing of a product, sign up for an event, or new client in the door. You can see how important it is for your business so now I challenge you to start with your video blogs and YouTube channel. It is so much fun trust me! Please let me know if you have questions about videos I would love to assist you in this new journey!

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Fun Video with Animoto

This is my sales pitch! I am looking for businesses who need help managing their social media or would like a 2 hour consultation for $50. Here is a fun video I created with Animoto. Enjoy!

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Internet Marketing: Setting Up Your YouTube

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Everyone should have a YouTube channel and in this video it will show you how to set it up right!

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